CollabAway Platform Guide
Whether you're a property host or a content creator, learn how to make the most of our platform for successful collaborations.
What is Influencer Marketing?
Influencer marketing involves partnering with social media creators who have dedicated followings on platforms like Instagram, TikTok and YouTube. These creators share authentic, trust-driven content about your property to their engaged followers, leveraging word-of-mouth amplified by social media.
Why It Works: Real Results for Hosts
61%
of travelers book accommodation after seeing it on Instagram
92%
of consumers trust influencer recommendations more than celebrity endorsements
$6.50
return for every $1 spent on influencer marketing
11×
higher ROI than traditional digital ads
28%
of travelers have booked based on influencer recommendations
630%
ROI achieved in just three months through influencer partnerships
75%
of travelers say social media inspired their destination choices
67%
revenue growth achieved in three months through influencer marketing
Benefits for Hosts
Learn how to leverage the power of social media creators to showcase your property and attract more bookings.
Influencer content is trusted and often seen as more genuine than paid advertisements.
Tap into influencers' audiences, often made up of Millennial and Gen Z travelers.
Reuse the photos and videos across your own platforms.
Let influencers tell your story in creative, engaging and authentic ways.
How to Use CollabAway as a Host
Follow these steps to create successful collaborations with influencers
Step 1
Chat with the Influencer
Use the message system to explore potential collaborations. Agree on deliverables, dates, and whether it's a free stay or a paid project.
- Discuss content expectations
- Agree on dates
- Clarify compensation terms
Step 2
Send a Proposal
Once terms are agreed, send a formal proposal through the platform.
- Specify dates of stay
- List content deliverables
- Include location details
Step 3
Host the Influencer
Welcome your influencer guest and ensure they have everything needed for content creation.
- Provide property access
- Share unique features
- Support content creation
Step 4
Complete & Review
After content delivery, mark the collaboration as complete and share your experience.
- Verify content delivery
- Leave detailed feedback
- Build platform credibility
